A Brief Marketing Note
January 4, 2006
“In Action” is not a good name for a newsletter, no matter how you write it, because when someone says it in his or her head (or to someone else, for that matter - “Hey, Frank! Did you see the last issue of Edify In Action?”), it will always sound like “inaction”. And if you do a haphazard job with the display, like Edify has done here, it’ll even look like it. This is doubly true if the development of your main product is glacial.
Share this