“In Action” is not a good name for a newsletter, no matter how you *write* it, because when someone *says* it in his or her head (or to someone else, for that matter – “Hey, Frank! Did you see the last issue of _Edify In Action_?”), it will always *sound* like “[inaction](http://www.answers.com/inaction&r=67)”. And if you do a haphazard job with the display, like Edify has done here, it’ll even look like it. This is doubly true if the development of your main product is glacial.